Kayla Zhang


kaylazhang2002@gmail.com

Toronto, Ontario, Canada

Education

OCAD University
Major in Advertising / 2020-2025 

Courses: Advertising Research, Advertising Strategy, Advertising Creative, Service Design, Interaction Experience/Design, Graphic Design, Storytelling, Art Direction, Typography, Photography, Copywriting

Skills

  • Adobe Creative Suite
  • Figma
  • Microsoft Office 
  • ChatGPT/Midjourney
  • HTML/CSS/Javascript/Sass
  • Canva
  • Content Creation
  • Campaign Management 
  • Marketing Strategy
  • Social Media
  • Problem Solving
  • Critical Thinking

Work Experience

Omnitop Consulting Inc - Project Implementation Intern

Toronto, Canada / 2021.6-2021.8 

Information Design:

  • Analyzed data and case progress from GIS engineers.
  • Designed GIS framework diagrams, flowcharts, and information graphics.

Photography and Information Collection (Gree):

  • Conducted product model photography and collected construction information.
  • Arranged lighting for shooting scenes and photographed household appliances.

NIO - Space and User Operation Specialist Intern 

Jiangmen, China / 2023.5-2023.8

Event Planning and Execution:

  • Planed and organized weekly events: "Sunset Cocktail Night," "Movie Night," and the "1 Year Anniversary." 
  • Increased user activity by 8%.

Filming and Social Media Operation:

  • Photographed events (10+ photos each), edited with Photoshop.
  • Managed and created contents for the posts on social media.

Material Management:

  • Collected inventory data, organized bar materials. 
  • Purchased event materials, handled expense reimbursements.

Customer Service:

  • Provided exceptional customer service during events.
  • Addressed user inquiries and feedback promptly.

Brand Vision Marketing - Marketing/Design Assistant Intern

Toronto, Canada / 2024.6-2024.8

Branding:

  • Contributed to the rebranding and brand image innovation project for 4BEES.
  • Collaborated with the project manager and a team of designers on marketing research related to typography, moodboards, logo development, and website elevation.

Socia Media Operation:

  • Managed Instagram operations for Brand Vision, creating content that aligned with brand strategies.

Languages

  • Cantonese
  • Mandarin
  • English

Campus Experience

OCSA Chinese Student Association - Director of the Planning Department

Toronto, Canada / 2020.11 - 2023. 9

Event Planning and Management:

  • Planned and managed various events, including regular holiday events and exhibitions.

Key Events: 

  • Freshmen's meeting "Lake Island Trekking" with 50+ participants.
  • Valentine's Day event co-organized by four schools with 300+ participants.
  • "Hello, Halloween" event co-organized with TMU with 80+ participants.
  • "Save Christmas" event co-organized with TMU with 70+ participants.



Work Fields

Advertising

Strategy/Marketing/Campaign/Content/Branding/Photography 


Product/Service Design

UX/Interaction/Systems/Innovation

Graphic Design

Typography/UI 

Using Format