Kayla Zhang
kaylazhang2002@gmail.com
Toronto, Ontario, Canada
Education
OCAD University
Major in Advertising / 2020-2025
Courses: Advertising Research, Advertising Strategy, Advertising Creative, Service Design, Interaction Experience/Design, Graphic Design, Storytelling, Art Direction, Typography, Photography, Copywriting
Skills
- Adobe Creative Suite
- Figma
- Microsoft Office
- ChatGPT/Midjourney
- HTML/CSS/Javascript/Sass
- Canva
- Content Creation
- Campaign Management
- Marketing Strategy
- Social Media
- Problem Solving
- Critical Thinking
Work Experience
Omnitop Consulting Inc - Project Implementation Intern
Toronto, Canada / 2021.6-2021.8
Information Design:
- Analyzed data and case progress from GIS engineers.
- Designed GIS framework diagrams, flowcharts, and information graphics.
Photography and Information Collection (Gree):
- Conducted product model photography and collected construction information.
- Arranged lighting for shooting scenes and photographed household appliances.
NIO - Space and User Operation Specialist Intern
Jiangmen, China / 2023.5-2023.8
Event Planning and Execution:
- Planed and organized weekly events: "Sunset Cocktail Night," "Movie Night," and the "1 Year Anniversary."
- Increased user activity by 8%.
Filming and Social Media Operation:
- Photographed events (10+ photos each), edited with Photoshop.
- Managed and created contents for the posts on social media.
Material Management:
- Collected inventory data, organized bar materials.
- Purchased event materials, handled expense reimbursements.
Customer Service:
- Provided exceptional customer service during events.
- Addressed user inquiries and feedback promptly.
Brand Vision Marketing - Marketing/Design Assistant Intern
Toronto, Canada / 2024.6-2024.8
Branding:
- Contributed to the rebranding and brand image innovation project for 4BEES.
- Collaborated with the project manager and a team of designers on marketing research related to typography, moodboards, logo development, and website elevation.
Socia Media Operation:
- Managed Instagram operations for Brand Vision, creating content that aligned with brand strategies.
Languages
- Cantonese
- Mandarin
- English
Campus Experience
OCSA Chinese Student Association - Director of the Planning Department
Toronto, Canada / 2020.11 - 2023. 9
Event Planning and Management:
- Planned and managed various events, including regular holiday events and exhibitions.
Key Events:
- Freshmen's meeting "Lake Island Trekking" with 50+ participants.
- Valentine's Day event co-organized by four schools with 300+ participants.
- "Hello, Halloween" event co-organized with TMU with 80+ participants.
- "Save Christmas" event co-organized with TMU with 70+ participants.